According to Apple TV+ Streaming Service “Annual Billion is losing more than 1 billion,” Information Today
The report also claims that the counting of Apple TV+users reached “about 45 million” in 2024, citing these two anonymous sources.
According to one of the sources, Apple TV+ has usually spent more than $ 5 billion a year since 2019, when Apple TV+ debuted. Last year, though, Apple’s CEO Tim Cook allegedly reduced the budget by about $ 500 million. The number reported is similar to Bloomberg’s July report claiming that Apple has spent More than $ 20 billion on Apple TV+Library. For comparisons, Netflix has 301.63 million users and is expected to spend 18 billion on materials in 2025.
In the first year of Apple TV+, Apple Services Chief Eddie Qi allegedly requested to accelerate the expenses of the executive’s requests, “a person with a direct knowledge of the matter” told the information.
But Cook started closely focusing on Apple TV+ costs after 2022 Oscar, where Apple TV+ original Coda Win the best picture. The award indicated the importance of Apple TV+ as a business.
According to the information, Apple TV+ costs included pair of compensation for actors and producers. Apple paid “hundreds of thousands of dollars per flight” to transfer Apple TV+ actors and producers to promotional programs, information states that such costs are “common in Hollywood” but “Apple is more unusual.” Apple’s Treasury Department allegedly pushed Apple TV+ executives to find better flight deals around 2023.
In 2024, Cook questioned the big budget Apple TV+ movies, such as $ 200 million For arGyAccording to an anonymous “former Apple TV+ employee”, he said, failed to promote impressive users or promote viewers. Cook allegedly cut about $ 500 million from Apple TV+ content budget in 2024.