Came to the scene as part of an internal email Meta Anti Trust Trial, Mark Zuckerberg, CEO of Meta, had to suffer about this ability Instagram acquisition of the company Give Facebook In a secret message, Zuckerberg told other Metaol executives in a secret message, after this, it can “eliminate the network of more attractive and profitable products.”
Zuckerberg suggested a number of ways to prevent this narrator from happening, including building more bridges between meta apps so that he could be used as the same network (suggests that Instagram is contributing. The loss of cultural compatibility of Facebook) He also expressed openly surprised whether Instagram would be spinned as a separate business and served Facebook.
In his trial against Meta, the US Federal Trade Commission (FTC) is trying to prove that the company is operating social networking monopoly and the acquisition of competitive apps like Instagram and WhatsApp has allowed it to maintain its dominant position in the market. As proof, the prosecution is in the light of emails and other messages, which shows that Zuckerberg considered Facebook a risk to Instagram, even after becoming part of a large family of meta apps.
In an email to May 2018, Zuckerberg explained to other Facebook executives – including Meta Product Officer Chris Cox, who was now former COO Sheryl Sandberg, former CTO Mike Skopfer, former Chief Growth Officer (now COO), and Jevir Olion, and Jevir Olion, and Jevir Olion.
Instagram damaged Facebook growth
In particular, Zuckerberg fears that Instagram growth has hurt Facebook itself, saying that internal data shows that Facebook’s engagement was significantly falling when consumers joined Instagram.
Zuckerberg wrote in a section of the email that “in a section of the e -mail titled” Narcotics and Network elimination, “we are starting to get more data, suggesting that its hollow is out of the compounds of Facebook use compounds because a large percentage of the population is on Instagram today. “
The more the company pursued the growth of Instagram, the more risky of Facebook, Zuckerberg ended.
Zuckerberg added, “This creates the problem that our models may be wrong for the future.” He wrote, “We currently expect both Facebook and Instagram to be able to develop, but it seems that if we promote Instagram, it lives around the size like Facebook, it will have a significant adverse effect on Facebook, which we are currently not modeling.” Zuckerberg said, “That is, the Facebook network could potentially maintain a diminishing engagement among some of its members, but if its entire population has been hollowed out, it could yield even better results than we expected.”
He also said that Instagram growth is mainly running from the Facebook app and the use of its Facebook friend graph.
Zuckerberg said, “This shows that when we hope to increase two products, it has a real opportunity that we are causing the elimination of a more attractive and more profitable product network to replace it less attractive and less profitable.”
As a result, he said that Facebook is reducing its promotions on Instagram and Instagram should be introduced new integration that will instead indicate a balance toward Facebook. He explained that he wanted to build bridges between the two networks, so apps “work as a single network in most cases.”
For example, Zuckerberg pointed out that for big audience video creators, both apps should be easily easy to engage. In addition, he wanted to collect the voice and video calling networks across the WhatsApp, Messenger and Instagram to become the same network. (Finally meta Introduced Cross -platform messaging before in 2020 Rolling it after years.
Apps strategy vs. spin out
In particular, Zuckerberg also called for difficulties in building new products and services within Instagram and WhatsApp due to “their founding leadership” within the Instagram and WhatsApp.
He regretted that the administration could not openly talk openly about its concerns about Instagram, as it could prevent the team from defaming the team and maintaining the company from Instagram’s co -founders Kevin Sistom and Mike Cragger.
It also urged the company to re -consider the branding of its products, so that the Facebook brand remained in front and center.
Zuckerberg suggests in his email, “When you open these apps, it will say ‘Instagram by Facebook’ and ‘Facebook’ through WhatsApp.” We may also need to put Facebook branding in these apps Chrome where today’s app is to strengthen people’s names and people. “
Zuckerberg called on Meta to revise her branding so that Facebook remains in front and center.
In 2021, instead of Facebook Branded as Meta againWhose logo now appears in all the company apps.
If the FTC wins its case, Meta may have to spin Instagram and WhatsApp as a separate business. Ironically, this is something that Zuckerberg himself suggested as an alternative strategy in his 2018 email – and possibly “only structure” to meet the company’s goals. Zuckerberg wrote, rotating Instagram can protect Facebook’s development, focus the focus of meta teams, and allow the company to maintain Sistom. For,,,,,,,,,, for,, for,,,, for,,,, for,,, for,,,, for,,,, for,,,, for,,, for,,, for,,, for,,, for,,,, for,,, for,,, for,,,, for,,, for,,,, for,,, for,,, for,,,, for,,, for,,, for,,,, for,,, for,,,, for,,, for,,,, for,,, for,,,, for,,, for,,,, for,,,, for,,,, for,,,, for,,,, for,,,, for,,,, for,,, for,,, for,,, for,,, for,,,,, for,,,, for,,,, for,,,, for,, for,.Later that year, the founder of Instagram left in September 2018.
Finally, Meta chose not to end her acquisition. But Zuckerberg warned the other executive in an email that there was an “extraordinary opportunity” that Meta could be forced to exclude Instagram and WhatsApp in the next 5 to 10 years, which could make all its work a family of apps “.
If the FTC succeeds in court, Zuckerberg will be right.
In a joint statement with the Tech Crunch, Meta reduced the severity of these emails.
“Out of the context of the FTC review more than a decade ago, and years of old documents, the facts of overcoming or overcome the FTC’s weak issue will not be clarified,” said a MATA spokesperson more than a decade ago.