The booking of the advertising campaign with those who influences social media is not currently easy. For starters, the influence of marketing can be unconventional, and there is no standard of engaging with them. On the other hand, marketing agencies that hire people’s hosts to book and track brand campaigns are limited to how much influence they can have at any time.
In direct words, the creator marketing ecosystem is being lagging behind in many ways by the old world’s AD/Marketing Agency model. Wouldn’t it be easy if an AI chat boot can do all heavy lifting, naturally communicating with a platform with no influence that is able to scale in hundreds of advertising campaigns?
The same idea behind the company Agent Marketing Technologies (AMT), which has collected Million 3.5 million in financing seeds led by VCNFX based in San Francisco.
The AMT works to help work, such as Lira’s name, in the name of Lira, to talk about natural language use, book campaigns, results, track, pay and answer questions. The company claims that Lira can also sovereign influences that meet the campaign’s goals.
Tom Hollands, co -founder and CEO of AMT, told Tech Crunch that he became aware of the challenge after managing the influential marketing budget. Co -founder Christian Johnston (CTO) had earlier created adventure data infrastructure.
Hollands said, “The problem in the market today is that the way you do inflaners marketing is that you hire 22 -year -old children who are working for 20 hours a day, and you load them with maximum partnership until they are broken.” The Netherlands said, “They cannot remember the names of those who give the message, and they follow their time manually.”
A collection of AI models has been used in the AMT, including the general use of Openi, Google’s Gemini for Multi -Moodle (ie, analyzing creators videos), and “tones”. The Netherlands added, “We use the best model for everything, free from the provider.”
The Netherlands argues that since AI can actually “see” and “understand” the effective content, it can provide a lot of personal experience.
“[AI] The Netherlands said that the sound of every influence in reality can be understood. [a] The partnership manager is because it has a history of all these different conversations.
Launched three months ago, the AMT, which is moving from London to San Francisco, says it has already attracted consumers like Le Pitt Luttier, Nipples and Wild.
The influxyer is likely to be worth the market 666.92 Billion this yearAnd traditional influence marketing sauces platforms such as Gren and Upflunce, as well as in markets like Shapmi and Agent, require human participation to run campaigns. They usually charge through the set. The AMT’s AII -driven point of view shows that this is very different economics, because very few humans are involved.
The AMT says it usually takes nine hours of manual work to secure a single influence, but with its platform only five minutes.
In a statement, NFX general partner Pate Flint added: “AI is mainly changing industries, and marketing is even exempt that it is not just tools, it is replaced by humanitarian work.