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kevin systrom disrupt 2023

AI chatbots are ‘juicing engagement’ instead of being useful, Instagram co-founder warns

Posted on May 3, 2025

Instagram co -founder Kevin Sistrom says AI companies are trying a lot of “juice engagement” to their users through following questions, rather than providing useful insights to their customers.

“The strategy represents a force that is hurting us,” Sistrom said, comparing them to people who are used aggressively by social media companies to expand.

“You can see that some of these companies go down the rabbit holes that all consumer companies have gone down in an attempt to engage juice.” Said This week in the startup grind. “Whenever I ask a question, in the end it asks another small question whether it can get another question from me.”

Comments are included Chat GPT criticism when being very good with users Instead of answering their questions directly. Open is Sorry for this problem And Consumers charged with “short -term opinions” For this

Sistrom suggested that the chat boats are not a bug to be excessively, but it is designed for AI companies to display time and daily active users like matrix. He said that AI companies should be “laser focus” on providing high quality responses instead of moving the matrix in the easiest way.

Sistrom did not name any specific AI companies in his remarks. He did not immediately respond to the request for comment.

In response to this, Openi indicated Tech Crunch To its user’s spearsIt is stated that its AI model can “often contain all information” to provide a good answer and ask for “explanation or more details”.

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But unless the questions are too vague or difficult to answer, the AI ​​”should be able to meet the request and tell the user that it can be more helpful with some information,” reads the sunglasses.

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