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AI use damages professional reputation, study suggests

According to a new research by Duke University, the use of AI can be a two -edged sword. Although Generative AI tools can increase productivity for some people, they can secretly damage your professional reputation.

On Thursday, the action of the National Academy of Sciences (PNA) Appeared A study that stated that employees who use AI tools Chat GPTFor, for, for,. CloudAnd Gymnony At work, colleagues and managers face negative decisions about their ability and encouragement.

Researchers write, “Our searches show a dilemma for people considering the adoption of AI tools: although AI can increase productivity, it uses social costs.” Jessica o reefFor, for, for,. Richard P SlowAnd Jack B Civil Duke’s Fuka School of Business.

The Duke team conducted four experiments with more than 4,400 participants to examine both the expected and actual diagnosis of AI tool users. Their results, which are presented in a dissertation titled “Social Diagnostic Finance for the use of AI,” show a permanent pattern of prejudice against those who seek AI.

The researchers, especially because of this penalty, had a consistency in its settlement. He found that social disgrace against the use of AI was not limited to specific groups.

Photo 1. Effect Size for Expected Feedback and Disagreements in the Dispute of others (Study 1). Note: Positive D values ​​indicate high values ​​in the state of the AI ​​tool, while negative D values ​​indicate fewer values ​​in the AI ​​toll condition. n = 497. Error bars represent 95 % CI. Conflict between variables | From | r | = 0.53 to 0.88.

fig. 1 Paper “proof of social diagnostic fines for the use of AI.”


Credit: Refine El.

The authors wrote in the article, “Testing a wide range of motivations helped us test whether the target, gender or occupation enables the effect of seeking help from these diagnosis,” the authors wrote in the article. “We have noticed that none of these targets affect the impact of seeking help on the concepts of sluggishness, diligence, ability, freedom, or self -esteem. This shows that the use of AI is not limited to its use in specific population groups. The result is usually the result.”

OI hidden social cost to adopt

In the first experience made by the team from the Duke, participants imagined using an AI tool or dashboard creation tool at work. It has revealed that people in the AI ​​group are expected to change lazier, less capable, less diligent, and more than those who use traditional technology. He also reported less consent to colleagues and managers to disclose the use of their AI.

The second experience confirmed that these fears were justified. When you review the details of the employees, the participants did not support AI’s aid permanently, less competent, less diligent, less independent, and less self -esteem, with no help or help with any help.

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