According to a new report, Apple is losing more than $ 1 billion per year on Apple TV+on Apple TV+ Information. The report states that Apple is the only service in TV+ Apple’s portfolio that is not profitable.
Since the launch of the streaming service in 2019, the company has spent about $ 5 billion on content every year, but the number has increased to $ 4.5 billion in 2024. The Apple TV+ “Sewever,” “Ted Laso,” “Morning Show,” “Sileo,” and “shrinking” is known for original shows.
Despite Apple TV+ production nomination and winning more than 2500 awards, when it comes to consumers, streaming service is lagging behind Netflix, Disney+, and Amazon prime video.
Although Apple does not reveal how many users of its streaming service are, the report states that Apple TV+ estimates have 45 million users. For context, Netflix Leads to streaming industry With 301 million users.