GrazeA startup that allows people to create and make custom feeds for Bluesky’s social network, has attracted new capital. Investors before the seed, led by Beta Works and Sales Force Ventures, have invested 1 million Million in the company’s small team, working to control consumers on their algorithm and social media experiences.
Grease’s software, available through the web, Offers tools to build, customize, publish and manage Bluesky feeds. Unlike other social networks such as X or meta threads, where users are defaulted each time in a major algorithmic feed, when they open the app, Bluesky’s growing social network approximately 35 million users It allows someone to make and follow custom feeds, pin on the app’s navigation and make any of them their favorite homemade food.
However, for non -progressives, feed creation can prove to be a complex process.
He encouraged the Grysic team to make software, which helps people use templates and other tools to create customs feed more easily using their feeds, their logic and filters, setting up order and social graphs.
Today, the Grease Powers 4,500 Bluesky feeds were manufactured by about 3,000 users. This includes several top feeds on Bluesky’s social network, such as News feedBoxy feed, and other other topics such as gaming, art, politics, sports, fitness, hobby, and more. It is also strength News Tracking Service Heart And feed on other apps outside Bluesky.
Now, Greys is taking the next step beyond creation and management by allowing creators to monitor their feeds through advertising.
The point here is to set up a more ethical framework for the advertisement, in addition to the advertising tech systems that use large tech companies today. That is, instead of collecting user data for the purposes of targeting the advertisement, the advertisers on the grade choose the feds where they want their ads to appear. The title of the feed gives them an idea about the population that they reach, and the feed operators have to choose which ads appear in their feed, how often, and at what cost to the advertisers.
The founders of Grez believe that this setup also gives advertisers more power.
In a traditional advertising environment, a social network like Facebook or X has decided whose attention you are buying, said Grees’s co -founder and CTO Divin Gafini.
“The advertisers have little control over where their content is seen and how it is presented to people,” he said. “They have no real relationship with the audience. And how is the decision [the ad] People are shown that they are systematically against their rights.
Meanwhile, users of traditional major tech platforms have no way to get out of watching ads.
Grays allow the feed operators to allow them to run ads and provide them with editorial control under their patronage. It allows users of a feed to be excluded from advertising by blocking the sponsored hashtag.
The team has said that feed operators are encouraged to let things reach the point so that users leave the feed by blocking ads or eliminating their feeds with ads first.
“There is a self -proclaiming aspect that is not present in other platforms that will treat operators more and more,” Gifani said.
Currently, 200 feeds made with Grees are running an ad with a $ 1,000 impression at a cost of $ 1. But the team expects Bluesky to increase with the scales itself. Grease advertisement takes a 30 % cut in the dollar, which not only allows the company to handle hosting and payment processing, but also includes software for feed creation and management, including feeds that do not mane.
Under the road, Team is considering sharing taxes with its basic technology, with its basic technology (AT Proto) with Bluesky and other apps. Today, Graz is working with other Bluesky -based apps, including Like photos and video apps Sky LightFor, for, for,. SparkAnd Sparkle.
“We are very interested in knowing what is the model of the moral tax sharing that helps everyone in the picture, including the app developers,” said Pete Bekay, co -founder and CEO of Greez.
The Million of Grays was led by the pre -seed round of 1 million by beta works and sales force ventures, which included the additional financing of the angel investors of Factorial, Operato Capital, Sky Seed, and Mozilla and Protocol Labs. The team told Tech Crunch that the funds will provide time to graze the product market for finding.
“Right now, we are not focused on revenue – I mean, we already have revenue.” “We are discovered, focused on learning … How do we make it a great experience for everyone, and build relationships in space?”
In addition to Portland’s GFFNi and Baka, the third co -founder of Grays, Andrew Lesosky, who built the front end, is based in San Jose. A small handful of part -time employees also help coding, communication, documents and community management.