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Elvie

Breast pump startup Willow acquires assets of Elvie as UK women’s health pioneer moves into administration

Posted on March 29, 2025

Women’s health and its startups associated with breast pumps, parade trackers, and other women’s apps and hardware have collectively received more than 5 billion billion in the past five years, but the market is tight, and now, two of the trails in space are combined with stability.

CellSan Francisco Startups that have made of their name from breast pumps to wear, is getting it ElviWhich began with a smart cage trainer before the new mothers spread to other products, including their own breast pumps and recently, Basnet.

The terms of the agreement have not been revealed, but we understand that it is coming when it enters the Elvi administration. London’s start has collected more than 6 186 million with investors in the past 12 years, Including Okitus ventures, Blackrock, and Bloom Equity, among others. Its last diagnosis was $ 241 million per data per data.

Companies have been talking for some time, when Willow contacted Elvi to buy it. But as soon as the dialogue progressed, Elvi also contacted the end of his runway.

“After several months of alternative expectations, this transaction is in the form of a transaction,” said Sarah Oliri, CEO of Willow.

We understand that Willow is taking the current business, including its products and team. There are currently 170 people working in London and Bristol, though some of them are already working on their notice period and will not come to the Willow.

For this part, Willow has collected about $ 254 million in equity and debt combination with investors, including choice Nea and meritech. Its price, per pitchbock, increased to $ 256 million in 2021 (usually a high watermark for venture funding) but fell in 2024 when the company increased the equity and debt set.

Olari, who stepped into the role of the CEO at the end of 2023, refused to comment on his current diagnosis, but said the company was trying to increase further this year.

The indicator in the bankruptcy of Elvis talks about the wider challenges in the women’s health world, which is estimated to have a $ 60 billion market this year but has faced numerous heads. Since 2021, the market has been the challenge challenge of the starting phase, especially those that are not fully fully focused on AI. There are not much opportunities for women’s health business at present. In addition, as O Larry said, the market (looking at the $ 60 billion data, no doubt) has been flooded frequently.

Recent drama with 23 and May When things get upset with business, consumer data, especially handling health data, also highlight some major issues. And this is probably even more matter with women’s health and reproductive businesses in the current political climate.

And, as usual, the ability to turn hardware – or at least the start of hardware into a profitable business is difficult.

Willow hopes its Elvis is to build a wider platform to start some of the wider stability and Willow’s efforts: If the exit opportunities are very low and away, make your own platform and become stable.

Women’s health as a category really born over the past years, as it became, big data analytics have launched the launch of hardware prototypes to assess the clouds, smartphones and innovations, easy to engage with the market, and to assess the interest of consumers. These products also came out of more empowered settlement requirements to meet their needs. Now the challenge of Willow – and the opportunity – must see if it can turn it into a profit over time.

“We want to show that Fame Tech products are not only excellent stories, but great business,” he said.

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