Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet

Rise in prices. Apple costs $ 900 million in the past quarterThe company said when it announced the concrete results of the first quarter.

Although there is nothing to sneak about $ 1 billion in additional fees paid to the government, Apple is so large that an analyst on a quarterly income call called the hit a surprisingly low.

Apple reported the first quarter income of $ 95.4 billion. And even despite the tariff payment, he still reported the income of $ 1.65 per share profit, which is the first quarter record, which is the first quarter. He said.

Big questions on the minds of tech consumers – as well as many tech startups that prefer to prepare employees with MAC – if Coke continued to raise Apple’s prices.

At least as far as the next quarter is concerned, it is unlikely. When asked about the increase in tariffs, Kick said he had “nothing to announce at this time.”

He explained that Apple is now importing a large part of its iPhones from India instead of China, which has reduced the tariff. He said that if Max is concerned, a large part of them is coming from Vietnam. He added that the devices manufactured in China are being widely sent to Apple users outside the United States.

He said the biggest hit for Apple was with the biggest hit, Apple Care and Accessories Business – alias spare parts to fix the broken device covered under its warranty program, and to fix things like iPhone matters. For these businesses, the tariff rate was affected at least 145 %, he said.

He did not indicate that the costs would be increased to hide this hit, yet.

But he explained that Apple was not as severe as it could. The main reason for this was that its products “including iPhone, Mac, iPad, Apple Watch and Vision Pro” are not currently subject to “global mutual taxes”. The Department of Commerce investigated In how prices are affected by semi -conductor imports and their products.

So should consumers and startup buy their Max later? Cook says Apple is doing what he can do to maintain cost, including the tariff policy itself.

Cook said, “Obviously, we are very engaged in tariff debates. We believe in engagement and will be engaged. On a piece of prices, we have nothing to announce today.”