Selis also announced that the Dasord brand is working with the measuring firm Canter to help the advertisers detect the advertisement success. With control technology, advertisers can measure things like “awareness, memory, and intentions.” This partnership further indicates the growing dependence on the advertising revenue.
“Our partnership with Dasord is helping marketers to better understand the discard as a new generation of advertising platforms,” said Nicole Jones, the chief commercial lead, Kantar’s chief commercial lead, on the Dcarded blog.
Re -considering ads
Dcards have also announced this week that it will soon sell play searches to more advertisers. The announcement is after the company’s introduction Video ads on the discarded mobile app In June, video questions, as they are called, allow advertisers to display trailers, announcements and other types of content.
Overall, the new advertising approach to the business is very different from its previous strategy, which kept the discarded edge -free from the beginning of 2015 to the past year. Because the company is expected Go public soonIts leaders have vowed that it is no longer enough to rely on premium aid and subscriptions. Decorded is not profitable, forcing the firm to revise the use of his ads, which Coofer and CEO Jason Sitarin felt like recently. As of 2021.
Currently, the ads ads are limited to clicking sidewalks within the platform and offer direct benefits to users. Introducing ads can be a lubricant shield, however, especially for social media companies that prefer advertising revenue to please investors. On the other hand, another social media company, Reddit, has seen success by promoting his advertisement business. Reddit went to the public level In March 2024 and Became profitable In October 2024, advertising revenue increased by 60 % year by year. Is Reddate Indicated on introduction plans New and more types of adsAnd we can expect that the detaches will consider the same after its IPO, which Report of March Bloomberg May be suggested Like this year.
Advance Publications, which owns ARS Technica Parents Conday Nest, is the biggest shareholder of Reddate.