AI mode as Google’s Next Frontier
Google is the world’s largest advertising company, but the search is the one that fuel the company. After the quarter, quarter, Google is the most important internal matriculation for the company about the increase in search volume. Google has made a lot of changes in the past years in its search engine results (SERPS), but AI mode eliminates it. It does not have traditional search results, regardless of how much you scroll.
To listen to Google’s leadership, AI mode is trying to find information easier. According to Google search chief Liz Red, the next year is about to go to intelligence with information. When you are looking for information about a complicated problem, you probably have to see a lot of web sources. It is rare that you will find the same page that answers all your questions, and maybe you should use AI for this.
Google Search Head Liz Red says the team’s search efforts are aimed at understanding the basic task behind a question.
Credit: Ryan Whiteom
The challenge of the AI search is to make the process easier to find, essentially you are working for you. When talking about AI’s search move, Deep Mind CTO Corekukokoglo says search is the largest product in the world, and if AI makes it easy to find information, it is a purely positive.
Litanus is important – people do not want to wait for the burden of things, which is why Google has always emphasized the pace of services. But AI can be slow. Red says the key is to know when consumers will accept the long wait. For example, the AI review is designed to spit the token faster because it is part of the basic search experience. However, there is a luxury of taking more time to “think” in AI mode. If you are purchasing a new device, you can research a few hours. So an AI search experience that takes more time to come with a comprehensive response with tables, formatting, and background information can be a desired experience as it still saves your time.