The owner of one of the most famous TV operating systems in the country, stop, operates on an excellent line when it comes to advertising. Rocko’s OS resides on low -cost smart TV, streaming sticks and projectors. To meet the losses caused by cheap price hardware, Roco depends on selling ads in your OS, including screen sensors and Her home screen.
This business model has forced Roko to experience with new ways to advertise, which tests consumer tolerance. The company claims that it does not want to consider interfering with advertising on its platform, but there are reasons for doubts about Roko’s commitment.
Non -“interrupting” ads
In an interview with Stuffy This week, Jordan Roast, head of Roko’s advertisement marketing, emphasized that Rocko tries only to provide ads that do not interfere with the audience.
He told The Verge, “advertisers want to be part of a good experience. They do not want to intervene.”
Rost said Rocko always continues to test new advertisements. He added that these tests include “doing all our own A/B testing on the platform” and listening to consumer feedback.
“We are tweeting permanently and trying to find out what will be helpful for the user’s experience,” said Rost.
For many streamers, however, advertising and better user experience contradicts. In fact, for many people, the easiest way to improve streaming is less advertising and more systematic access to content. This is why Apple TV boxes, which do not have integrated ads and is good at connecting content with multiple streaming subscriptions, is popular among ARS Technica staff and readers. Advertising also hates why millions of people pay extra for advertising -free streaming subscriptions.