Instagram chief Adam Musri says the company wants to improve the app search functionality, acknowledging that this is an area where Instagram can do more work to compete. Remarks, made on one The recent incident “Make your tribe” from the podcast, come at a time when small general ze users turn to social apps like Techtok for answers, instead of using traditional search engines.
Instagram is also in this compound, of course, but it is known that its position can be strong.
“We are starting to invest more in search on Instagram because there is a lot of amazing material,” he said. “And very clearly, what we call the search for content – contrary to the search for an account, actually looking for some kind of content – this is not very good on Instagram.”
The executive noted that part of the problem was that the team working on Instagram was small, but Meta recently “strengthened” the team with aimed at furthering the front.
“This is a long road, but I think it can be really good for those who are looking for things. You can imagine, for which you use Instagram, it will be able to find ‘this’ very easily.” But for the creators too, you should not allow the content to re -enter the content.
The way in which General Z and underage users look for contents is something that has been in the flow for some time.
Google pointed out that when back in 2022, a Google execution suggested how this problem was affecting its future as a search provider Social apps like Techtok and Instagram were eating in its core businessWith search and maps.
In the last fall, Techtock began to compete more directly than Google’s ad business by allowing his advertisers to go Target the page of its search results.
Various market research studies have also confirmed the change on how underage people use the Internet and web search for different degrees. In an American study, for example, Instagram topped Google Search and other rivals like General Z priority search engine.
But this is still a close race and not one that Instagram must have won.
A Burnstein Research Study Referred by Kindness In April 2024 it was found that 45 % of General Zonz Search is more likely to use Social Social Media, and a 2024 Har Campus Studies Referred to Emerkator It has been found that 51 % of the general Zeroz is primarily in favor of Tricktok on Google Search for his short form video format.
Moseri comments show that Meta knows the next Frontier where Instagram needs to compete as a search engine, not just a social network to maintain with friends.
He also said that only one “very small percentage” of the average consumers (non -creators) was posted on the Fed of Instagram on a certain day, adding that this part of Instagram is becoming “very high of the public domain”. In the meantime, stories and DMS (direct messages) are where users talk with their friends.
Another area where Instagram aims is to compete with the search with Techtok is the suggested searches that appear in the upper part of the comments section.
On the ticket, the recommended search is removed from what people are talking about. This is something that Instagram also wants to improve.
He said, “Sometimes, where the real interesting context does not happen … the video in which someone was uploaded, but in the context of the surroundings – which is almost always in comments, and so what we are trying to do is more easily on the level, and then you can get more information.”
He noted that the version of the Instagram app, which looks more towards the comments to increase the search tips is “soon”.