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Jonah Peretti helped shaped digital media — can he do it again?

Posted on March 23, 2025

To this day, the definition of Jonah Perity’s career has been permanently recovered. As the founder and CEO Buzz FoodPerity has been at the forefront of digital media for almost two decades, once, at a multimedia powerhouse, once navigating changes because of turning into a small startup.

But as this company is getting older, a question becomes: Has the infinite drive for the innovation of the parity has made it a lot of business to extend the business towards long -term stability?

“It’s a good thing about this field,” said Parity, “Are you doing something? [different] It has not been 20 years since a job. It has been 20 years of start -up, then manages the hypercaling business, then find out how to get the company publicly. . And now the blast in the generative AI. There is always something to keep a job fresh and new.

Bizfid’s success is a special sign of the success of the parity curve and the ability to stay ahead. Years ago, Buzz Food had almost only the only success in his extraordinary ability to make shared media. –

Today, Buzz Food’s focus is on AI, which includes AI quizz and others AI-SENRATED MATERIAL. It is also putting some of its resources into a product in the development of BF Island, a social network that aims to integrate AI into content creation to “spread happiness and to enable playful creative expression.” So he told Akius last month, anyway.

Perity discusses the company’s upcoming projects as usual MediaEven when they are still in their childhood. When asked, why do they call Tech Crunch: “The idea of ​​talking about the things you are working on is that you improve this product.

This business drive has sparked the most famous projects in Buzz Food. The company launched viral quizs and listings, then attracted to more serious journalism with Buzz Food News. But all these shifts have not paid. Specifically, despite its early success, was Buzz Food News Shutter In 2023, leave questions about whether the company should have been stuck on a clear vision rather than jumping between them.

Buzz Food’s shareholders may be thinking the same after a roller coaster ride. Buzz Food went to the public through a special purpose vehicle in 2021, and as part of this transaction, he acquired a media company, complex network, $ 300 million in cash and stock. Today, Buzz Food still trades publicly, but does not own it. She sold it almost About million 108 million Last year recently, Buzz Food sold another asset from this complex networks contract – first we Eid – separate .5 82.5 million All cash contract. (Both sales explains Perity, “They are not such tech businesses. They are more productive and skilled.”)

Buzz Food’s stock, which is initially $ 10, is now a business of $ 2.20 per share.

This is the place where there is stress. Perity’s permanent colonial hugs, but that also means that the company’s strategy often feels like experiences rather than a long -term plan. Experiments also come at a price. Perity says the BF island is $ 10 million for now, which is not expected to have any income this year. He added that Buzz Food’s “basic business” is profitable.

This is a fair question whether Bizfud will be better served by a single, permanent vision for the future – as has been able to achieve the New York Times – instead of betting on a new idea after another.

Unfortunately, the answer is difficult to know. The media industry has long supported stability, but it is not wrong to believe that the current wave of Generative AI is revolutionizing how people create and share content. Also, the passionate, as he raises about the possibilities, seems to be clearly eyes about parliamentary risks.

“The biggest thing is that Buzz Food has given us a lot of experience with new forms.” “We’ve got a lot of bounds than those who have ideas and want to cooperate with us.”

In addition, Parity added, which is still accustomed to balance development with financial pressure: “I think the next level of deep understanding is that just repeatedly trying to do this and trying to grind it is actually trying to innovate, experience new things, maintain open -mindedness, keeping new minds.

You can hear a lot from our interview with Perity in the coming event Strictly downloaded; New episodes fall every Tuesday.

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