Tech executives have long talked about how AI is about to revolutionize the advertising industry. In particular, Mark Zuckerberg, CEO of Meta, has been quite a voice about how he wants his company to guide change.
Speaking on the stage at the annual session conference of Strikes in San Francisco on Tuesday, Zuckerberg presented his plans to automate the entire advertising industry with the AI advertising device from the end to the end.
Zuckerberg said that an important component of such products demands that Facebook, Instagram, and threads demand thousands of AI infield “test” ads to consumers.
He explained, “The main purpose here is that any business can come to us, what is their purpose – we get new customers to do this, or sell these things – let us know how much they are willing to pay for these results, how much you are willing to pay for their bank account, and then we can only provide the results.” “In a way, it is like a machine like a machine. I think it will be one of the most important and valuable AI systems that are built.”
Zuckerberg first described this fictitious machine Ben Thomson’s Straitcary Pod Cast Last week, and – if Zuckerberg has made his concept – it will be Very large implications for the advertising industry. During the appearance of his sessions, Zuckerberg said that while creative advertising agencies were meta -mailed to deploy this AI, but small businesses “do not have to start with creative” and Meta can easily handle all its advertising operations.
In fact, Zuckerberg emphasized during the sessions that Meta’s ad tools, Several Injured Which Generative AI has capabilities, already sophisticated that the company does not even recommend that consumers explain demographics that they want to target. Zuckerberg claims that Meta’s tools can find interesting users better than human marketers. He says the next logical step is trying to implement this data -driven correction on the creative aspect.
Zuckerberg said, “We may be able to come with 4,000 different versions of your creative and just test them and find out which one works well.”
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Although such a solution can appeal to businesses, it is an open question as to what AI advertisement tests will do to Meta Platforms from a consumer experience, considering that they are already provoking the generative AI slopes.
Meta has experienced AI-generated images And Comments In the feeds, nos AI Chat Bots can interact with users. The company recently launched A social portal and dedicated app This generating AI features content. Now, this productive AI – another type of advertising looks – Meta’s social media is ready to miss the ecosystem.
If it was not clear before that consumers are the product of meta platforms and consumer users, it is going to be crystal. Although AI can provide prices for inflicing advertising tests for companies, which means that consumers will have to suffer more slopes.
The advertisement industry will not take kindness with the vision of Zuckerberg.
There has been significant reaction to the ethics of the use of Generative AI in the creative fields. In October 2024, More than 11,000 creators signed an open letter Condemning the use of human -made art to train the AI system. The creators have also filed Ai Art Tools Companies Create LegacySuch as madjarni and stability AI.
Fairly, there are many creators and advertising executives who believe that AI tools will not endanger their livelihood at any time. Johnny Horney, the founder of the Aid Agency The and Partnership, published an OPID on Tuesday that discussed that Creating successful branding campaigns is still a unique human job.
In any case, it seems that Zuckerberg has a clear guess how he wants to automate the advertising industry and fill the meta feed with AI – whether advertising agencies or users like it or not.