A human rights campaign, Tanya and Carol, has been able to force Meta Meta to use her data to not use her data. This contract is included in the settlement of an individual challenge that it filed against Meta’s tracking and profiling Back in 2022.
O Carrol argued that a legal right to object to the use of personal data for direct marketing, which is included in the UK (and EU) data protection law, as well as an ineligible right that personal data will not be followed for this purpose if consumer items should be aware of this and its objections should be aware of its objections. It should be track.
Meta denied it – claiming its “personal advertisement” is not direct marketing. The case was scheduled to be held in the English High Court on Monday, but the settlement has been terminated.
This is an individual victory for O Carol: When it uses its services, Meta should stop using its data using the advertisement. She also thinks that the settlement sets an example that allows others to confidence to directly object to the same right marketing so that Tech Dev can be forced to respect her privacy.
Talking to Tech Crunch about the results, O Carol explained that he must have little choice to agree with the settlement when Meta agreed what her legal action was demanding (that is, not to act on her data for targeted advertising). He told us that if he went ahead and failed to prosecute, he could have faced considerable costs.
“This is a small victory,” he said. “I have achieved in many ways to get what I have achieved – which has to prove that the right to object, to prove that it applies to a Meta business model and many other companies on the Internet.
“And I think I Is shown This is the case. But, of course, this is not fixed in the law. Mesa does not need to accept responsibility – so she can still say that she has just settled with someone in this matter.
Although the European Union has long-lasting comprehensive legal reservations for people’s information, such as General Data Protection Regulation (GDPR) -Lo and Carol’s legal challenge-on which the UK’s domestic data protection framework is still based on a surreal-based model, such as a surreal.
Since the implementation of the government in May 2018, there have been years of regulatory hack-one-mobile in connection with several GDPR complaints about the company.
And while Meta has formed a lot of GDPR fines. The greatest privacy penalties for tech now – It has been more difficult to change its primary consent monitoring business model. Although there are signs of The action of implementation Is Finally Chatting away In this position in Europe. And the example of O -Carol indicates that the pushback of privacy is possible.
“The thing that gives me hope is that ICO [U.K.’s Information Commissioner’s Office] Okal added that the matter was interrupted and very clearly – and incredibly convinced and convinced – to me, “Okarul added that other meta users who also take steps to object to their data may have a strong opportunity to support the ICO if Metau’s request.
She said, she thinks that the company will likely move to A.Payment or consent“Model-Model-in the UK, which moved to this legal basis in the European Union last year. For this, users need to either pay a meta for tracking and profiling or access to their services-free version.
O’Carol said he was unable to disclose the full details of the tracking -free access meta that would provide in his case, but he confirmed that he would not need to pay the meta.