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Napster to become a music-marketing metaverse firm after $207M acquisition

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collection 1 lg e1742930096721 1152x648 1742930143

Unlimited reality, a media, e -commerce, and marketing company has focused on 3D and AI -powered experiments, have signed a contract to achieve the nepster. This means that this brand was originally launched in 1999 as a Monday (P2P) music file sharing service. This time, new owners are re -establishing the brand that is focusing on marketing musicians Metawar.

The unlimited contract today signed a final contract to buy the Neptster for $ 207 million. Norwak, Connecticut, has intended to convert Neptters into a “social music platform that prefers the engagement of active fans over passive listening, which allows artists to have relationships with their fans, connect with them, and manipulates.” June Vilasopolos, who became the CEO of the Neptaster in 2022, will continue with his role in the brand.

Since 2016, the nepster has been (Legal) to act as a streaming service. It claims that more than 110 million high sincere tracks with some auxiliary damaged audio. Neptors users can also hear offline and watch music videos. Service currently starts at $ 11 every month.

Since 2022, the nepster is owned by web 3 and blockchain firms Hivemind and Algorland. The unlimited Web 3 tech also manufactures, and CEO John Axento told Cnbc It was appealing to Algorland’s blockchain background, as was the licenses of the Neptaster to run millions of songs.

To market musicians, unlimited napasters have multiple ideas to help consumers more interacted with the platform than the current music streaming service. The company shared the goals of “branded 3D virtual spaces to offer spaces where fans can enjoy virtual concerts, social listening parties, and other deep and community -oriented experiences” and more “gamification”. Unlimited also wants musicians to use the nepsters as a platform where fans can buy tickets for performance, physical and virtual commercial goods and “special digital materials”. The 6 -year -old firm has also planned to offer artists’ abilities to use “AI -powered customer service, sales, and community management agents” and “better analytical dashboards” to better understand the behavior of fans with the nepster.

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