Steve Huffman, CEO of Reddate, says there are two types of people who come to the social media platform: scroller and seeking.
Scrollar is the one who comes in the basic product of Reddit, which is a communal conversation and engages about the topics they are passionate about, from R/Sourdough to R/Popcluterechat. Then they are looking. People who can type their specific queries in Google Search and finally deal with “reddate” so that they can find real advice and feedback from real people.
Reddit answersThe company’s AI -powered chatboat, which is at the level of oral answers and abstract from existing reddate posts, is for seekers. And preliminary results show that it is already getting traction.
“So far, we have not made any product for them,” Reddate CEO Steve Huffman said on the company’s first quarter revenue call. “Those users are not coming for a community at this moment. They are coming for an answer. And I think we can [acknowledge] The issue of use that the user is bringing us and it is more effective in solving it.
Reddate announced during the call that the products of the answers already contain 1 million weekly active users Was launched in the beta in December. Last month, Reddet moved the responses to the United States and Australia, the United Kingdom, Canada and India.
This feature, which is still in the beta, currently remains as a separate experience at the app’s navigation bar. Going in 2025, the Reddit is intended to be deepened to the platform in different ways in different ways.
Huffman said the most obvious way to do so is to integrate the answers into the primary search box, which could allow users to type complete inquiries instead of just a few keywords.
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The executive also said that the company is looking for ways to connect answers at the beginning of the user’s journey.
“So for the first time, you are a new user opening reddate, using the answers to see what is in the red, and learn that the Reddest is definitely the one you are looking for,” he said.
Another “entry of entry” for answers will be through the outdoor search, “to help [users] Get a more summary of the response to the Reddate or easier Pars, “said Huffman.
It can also protect the Reddate from the mercy of Google Search. In the fourth quarter of 2024, the Google Search algorithm change caused some “volatility” with the growth of the Reddest user, which gave birth to investors despite defeating the income estimation.
“We are an open platform, and we want people to find Reddate content [Google] Find, “Huffman said.” Being open is aware of it. It can also create a change, and we expect something to hit Google, because we have already seen something this year. It is expected in any year, but seeing that the search environmental system is in heavy construction, the nearby period can be more difficult than normal.
Reddutt’s stock after hours increased the trade as the company defeated analyst’s revenue expectations and the consumer’s strong growth. The company reported revenue of $ 392.4 million, which year 61 % year -on -year, $ 115.3 million adjusted Abbotta, and daily active unique consumers, 108.1 million, 31 % Yoy increase.
In the second quarter, Reddet estimates revenue from $ 410 million to $ 430 million and adjusted Abbetda between 110 million and $ 130 million.