Revenue also found that in most app categories, the gap between 5 % of the apps and the other 95 % is expanding. In 2024Revenue concluded that the top 5 % apps in most categories have earned 200 times more than the rest. In this year, the state jumped 500 times.
After a year, most of the top 5 % of apps in most categories, including gaming, photo and video, health and fitness, and social and lifestyle, make more than $ 5,000/month. Depending on the category for the 25th Percentile Photo and video apps, it makes $ 5 to $ 20 per month, while the bottom quartel makes $ 32 monthly.
And for another example, how the man can be in the app, the report states that 76.1 % of DEOs in North America earn more than 80 % of their income from apps.
Developers try to accomplish efforts
Due to the lack of monetization opportunities in mobile software, some developers have been forced to subscribe to premium features to users – or sometimes use the app. It can be disturbing for users who have no interest in additional features or they do not see the price in paying something they have used for free.
According to the revenue, the time window is small when people are likely to try a mobile app. The report says that “82 percent of the trial begins. The same day the user installs a app, which is more than last year.”
The graph below tells us how common it is to cancel your subscription for a month to sign up for trial users – or even a week.
The report states, “There is no reported reason for the cancellation of prices, which shows that a change in prices is rare or that the maintenance of subscribers does not have any significant effect.”
As you can be expected, app developers also face monster obstacles around the subscription renewal. “With monthly projects,” barely 10 % of payments reach the second year, “and with weekly projects,” less than 5 % brings it to 6 a month. “
As a result, developers are expected to emphasize more ways to meet the end. Over the next year, the monetization obstacles facing mobile apps mean that all the app category means “more paid, upselles, and even some prices.”
He expects AI -powered apps to see many additional use -based pricing (a model of credit or salary per properties) instead of “just relying on subscriptions” rather than just relying on subscriptions. “
“Generally, app users can expect to see more ways to buy apps [devs] Experience with multiple subscription types [plus] “One -time purchases for some content or features,” said Hendrick Man.