Instead, it appears that X has decided to prosecute the Tweich after discovering that the Tweech is among the advertisers who directly cited the WFA’s brand safety guidelines in their community guidelines and service terms. X has probably seen the evidence that Tweech was allegedly plotting to limit the income of two advertisements with the WFA, since X alleged that Tweech had reduced the purchase of advertisements by November 2022, “just one de -minim money outside the United States”. “ Complaint Said
The X complaint states that, “Advertising defendants and other garam -member advertisers worked parallel to stop the purchase of ads from Twitter when they were clearly discharged from the previous way of purchase.”
Now, it seems that X has agreed to quit the TV from the suit, probably partially because the complaint about the Tweech about X to follow the WFA brand safety standards has ended. WFA eliminated the arms of the advertising industry that set these standards.
Unilever signed a similar contract to exit the legal fodder, Reuters NotedAnd remain silent on the terms, just saying that this brand is committed to meeting our responsibility standards to ensure the safety and performance of our brands on the platform. ” But other advertisers, including Colgate, CVS, Lego, Mars, Pennist, Shell, and Tyson Foods, are not yet.
Tweech’s iTS, his contract clearly takes the target from his back when some advertisers are allegedly The crosses of Kasturi are returning to X to stay away from Hyers. Exiting now, enough costs can be saved as the legalization begins, though X -CEO Linda or Karno announced the boycott of the ad in January. X claimed, after that, X is still billion 12 billion debt The Zai of Kasturi bought x In January last month suggested external data Many big brands still hesitated to return According to the platform, despite the clear legal arm of Musk and political influence in the Trump administration.
The ARS could not immediately reach the Tweech or X for comment. But the court document showed that the Tweech to respond to the case by the middle of the mid was against a deadline, which could potentially increase the pressure to reach an agreement, before the Tweech was forced to invest in defense.