Three years ago, since the outbreak was caused by pandemic disease for large and smaller companies, Luciano Cyber, chief supply chain officer of Colgate Palmolio, planned “logistics bullets”.
As a result, cyber has a better understanding of how Colgate Pamolio transmits its products worldwide. But it was stuck to cyber with another hassle: a lot of data.
About a year ago, Cyber says he found a solution to this problem with Uber Freight. The long -running logistics and analytics arm of the Ride Helping Service are developing new ways to quarrel with large quantities of data using artificial intelligence. Colgate Palmolio became one of the first companies to use one of its latest products, AA logistics -based LLM Uber Freight Calls AII.
Now, Uber Freight is launching AI’s features for ships around the world as part of its existing supply chain software. This includes the extension of insight AI, which Ober Fret Was quietly launched in 2023Also, more than 30 AI agents are “designed to put into practice the key logistics in the freight life cycle.”
Uber Freight is not alone in an attempt to defeat the extraordinary supply chains with modern artificial intelligence tools. Flex Port made its announcement Sweet of AI Tolls in FebruaryAnd are trying to help multiple startup companies Falling dataFor, for, for,. Reduce the inventory storageAnd Better predictions of supply and demand.
But Uber Freight is betting on its AI solution that its blue chip users and about 10,000 other ships working with it can have a quick impact on the bottom of the ships. The main reason for this is due to the basis of knowledge and relationships it has been created in eight years since it has been created To match the long -distance trucks with ships.
“Supply chain is naturally rich in data. It is complicated, it is important, and AI can play a key role in shaping and accelerating it,” Uber Freight founder Lair Ron interviewed Tech Crunch.

‘We’re moving towards the moment’
Uber Freight began as a straightforward brokerage business model when she launched in 2017. But Ober’s subsidiary has been permanently developed by a service provider to companies sending goods around the world over the past years.
Many modern companies are trying to find ways to add artificial intelligence (to often Mixed results);; It should not be surprising that Uber Freight is putting technology in front and center. Nevertheless, Ron’s undergraduate work and his master thesis were focused around AI – “In the dark period when he was called ‘neural networks’,” he said in a joke.
Ron continued to work with machine learning technology as he was running Google Maps from 2007 to 2016. It was there, he said, “The ability to digitalize the physical universe”.
“In this way, I was attracted to the basic faith nine years ago, that supply chain is primarily a data first, the first challenge of technology that can be accelerated with data connectivity, and over time, AI.” “We’re moving towards the moment, in my view, since I’ve started Uber Freight.”
Ron said that Uber Fret has used machine learning from the beginning. But it was almost two years ago that the team started trying to work with more advanced generative AI capabilities.
Ron said it was not a “easy road.” Early efforts to build “co -pilot for logistics” were deceived by Uber Freight’s initial efforts, and the correct responses were returned from about 60 60 % to 70 % of the time.
According to Ron, now that the technology has been “war -tested” and “running real business results”, the accuracy rate is 98 %. The company says the Billion AI model has been trained on internal and external data related to freight worth 20 billion worth of freight, which helps it move every year. According to Uber Freight, many unknown AI models also take advantage of “price, precision and maximum combination of performance”.
Ron said the AI Push creates new ways to work with users to work with their supply chain data. They can ask AI to quickly pull the original points for the worst shipment from the AI. Or they can “ask CV in 2023 to show up in all shipments.” Ron emphasized that questions can be far more complicated, and the model is always intact.
Insight is presented to AI users as other famous LLM interface. It will also show its work and make it clear where all the data is coming from, like other arguments models.
Ron said, “It allows a customer to” get insights on your network, immediately 100 % accuracy, compared to what you want to know, sending some analysts, and waiting for a two weeks to wait for the PowerPoint presentation. “
‘What do you want to know?‘
Uber Freight works with a lot of Fortune 500 companies, but he found a special volunteer partner in Colgate Pamolio for the trial insight AI and his other new tools. According to Cyber, the collective already makes a sweet AI model available to all of its employees. It also forcing these workers to receive mandatory training about AI ethics that was prepared at home.
“I guess it’s great, why it turns out to the conversation with fear, ‘how makes me more efficient, and how [do] “I have become a better professional and provide more more by accessing these new technologies,” said Sebber.
For example, Cyber said his company has used insights to easily identify carriers who are accepting less delivery by contract, which they are obliged to contract. From there, they can do why they are low, and either find a solution to bring the career back to compliance or to leave in favor of someone else.
Cyber said, before it was a challenge to solve in real time, as companies like Colgate Palo work with thousands of careers. Each of these can work with different systems and workflows, and all the information that results has never been central to the central.
The next step with AI is looking for ways to create more active solutions with AI. Ron said this is another place where Uber Frete can soften the strength of his data. “We know the facilities, we know the streets, we know prices,” he said. “What do you want to know?”
They come in the form of more active integration warnings that tell a user such as paying more on some routes to Colgate Pamulio, or that there are faster options available for a particular shipment.
Any such advice can only save a few hundred, or perhaps a few thousand dollars. But deposited all over the network may make a bigger difference.
That is why when he was asked that cyber was quick to respond that Colgate Pamolio’s chief financial officer is the executive who is most happy with Ober Freight. “He loves seeing logistics costs down,” Cyber laughed.