With the first week of Meta Anti -Trust trial Behind us, documents shared by the US Federal Trade Commission (FTC) have offered more insights about Meta’s internal struggle to keep Facebook relevant. In emails from 2022, Meta’s executives attracted various views for the future of Facebook to enhance their success, and acknowledged that its cultural compatibility was diminishing.
Fast forward by 2025, and Meta is still suffering from this problem. Mark Zuckerberg said during the company’s Q4 income call in January that the company wants Restore Facebook’s cultural compatibility This year with a return to “OG Facebook”. A part of the solution to this problem is a recent start of a The tabs of friends were improved.
In a series of April 2022 messages, which was shared as evidence during the trial, Zuckerberg discussed concerns about Facebook’s “friends” structure and format as every other major platform was focused on “follow”.
He considered digging the shape of friends and even suggested Delete each Facebook friends And resume them.
Below are some highlights of Mark Zuckerberg’s emails.
The concerns around Facebook are losing cultural compatibility
- “I want to make sure that we have a unique vision for the FB app that can lead to sustainable growth over time. Although the FB app’s engagement is stable in many places, it seems that its cultural compatibility is decreasing rapidly and I worry that it is a key health problem.”
- “My view is that we need to refresh the FB’s graph structure to achieve a cultural compatibility and a better long -term path.”
- “I think we need to find a strategy that does not leave a service to leave one service behind another service or to stop artificially or irrelevant itself. Now IG is performing well on cultural compatibility and is not FB, so I am looking for a long -term FB.”
Worrying that Facebook’s “friendship” structure is old
- “The FB app is a friendly concept, so if there was a way to refresh it in the 2020s and make it a more relevant part of life, it could be a good way.”
- “Friendship still feels out of the vogue for at least for a few reasons. At first, many friends of the people are graphs and are not full of people they want to hear or connect. Second, as a friend, it is difficult to make a new request, to make it more difficult to improve. Since the FB does not feel culturally relevant, adding some of the FB vs. Other services adds to more weight.
- “It makes me feel like the FB app position in cultural compatibility is deeply tied to a friendly graph structure, as contrary to other organizing principles-for example, IG/Twitter styling graphs, pure algorithmic views of the tectic style, groups/red-styles, etc.”
The proposed solution
- “Every other modern social network is designed to follow instead of friendship, so it is possible that the FB app is only old because it has never adopted this basic innovation. The way to reform it is to adopt it completely. The accounts will need to be followed (even the private accounts will be followed (even like the pages. “
- “A potentially crazy idea is to consider eliminating and resuming everyone’s graphs. It clearly poses that if we do so, many people will not just rebuild their graphs or get less busy, so if we want to consider it a small country, we would like to have a positive experience. Will