The US Department of Justice is proposing that Google Aid sells its two advertising products to restore competition in tech space. A new filing. This proposal came after a judge found Google Guilty of “deliberately gaining and maintaining the power of monopoly” in the digital advertisement space Last month
In the DOJ’s filing note that Google should distribute its AD Exchange Product ADX, as well as double click’s “phased” sales for publishers, an advertisement server for website publishers. The department also wants Google to refrain from running the AD exchange for 10 years after the sale of ADX.
The DOJ had alleged that Google “has made sure that if they do not use ADX, the publishers will lose significant income.” It has also accused the search devices of connecting ADX and DFP and making monopoly, forcing the websites to use Google’s publisher product.
The proposal also directs Google to open their advertisement tools, including Edwards, and force them to work with third -party advertising tech products “bid, matching, advertising space, or information on non -discriminatory terms,” except for an adjective, “and information.
“Google’s illegal monopolies and Google’s illegal scheme are essential to eliminate Google’s monopoly, including the distinction of Google’s illegal monopolies, refuses to violate the fruits of Google.
In response to these proposals, Google’s regulatory affairs VP, LiNN Molholand, said the measures would hurt publishers and advertisers.
“The DOJ has focused on the court’s decision to fully responsible for the Treatment of the proposed advertisement tech, Malhuland said in a statement. The additional proposals of the DOJ to force our advertisement tech tools are far more than the results of the court, and there is no damage to it.”
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Google Proposed your set of your treatment In a separate filing. These include making the ADX real -time bid available to all third -party ad servers, and keeping Google’s actions under the independent compliance observer for three years.
Google is fighting the pressure of distrust in many directions. Apart from Ed Tech Case, the United States also wants the company Sell her chrome browser After A judge considered the company monopolized in the online search market.