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app store 2024 v2

Viral outrage over Apple’s EU payment warnings misses key fact

Posted on May 16, 2025

Apple says warning messages that are now being shown with EU app store lists that use a third -party payment system are not actually new.

According to A large number of recent notificationsApple, along with apps, added a warning with a red sanitation mark that it found is not using its “private and safe payment system”. Apparently the purpose of this message was to discourage consumers from using external payment methods, as is now allowed under the new EU law, digital markets (DMA).

However, the iPhone maker has confirmed the Tech Crunch that these user -discovered screens have been directly on the EU app store since the launch of Apple’s DMA compliance plan in March 2024. They were not included in the new, as some reported.

It is understandable that the warning screens are concerned, looking at it Apple had a big loss to the Fortnite Maker Epic Games in court. The court’s decision forced Apple to allow app developers in the United States to link the Apple Commission to external payment options without paying it to the Apple Commission. The company is appealing for the decision, and many people suspect that EU’s additional warnings are part of Apple’s retaliation plan. Perhaps the company wanted to send a message to the developers that it would not abandon the commission without any fight.

But since the screens are not new, another explanation is in order.

Confusion appears to a single single Post that obtained traction on social network x On Monday the post shows an App Store list that contains a European Union -based app, called Instacker, which features users who warn the message, “[T]Its app does not support the App Store’s private and secure payment system. It uses external purchases.

The precautionary message also points to a link on which users can click to “get more information”.

X user Victor Mark commenting on the warning screen wrote, “For the first time watching it,” “Apple will punish apps with external payment system [sic].

Mark’s post was liked by thousands of X users and was posted by hundreds of people, including the mobile developer community. Not surprisingly, most did not care about this message, and called it “malicious compliance” and Apple’s behavior “entitled”.

With aside opinion, the user’s revelation screen itself is not new.

Apple pointed to us An X Post by Ravenicate CEO Jacob EatingWho, who responds directly to Mark, correctly suggested that the revelations are just EU and “have been around for a while.”

I think it’s just EU and maybe for a while, I just thought that no one did not bother with the implementation of the DMA for external purchases because they were meaningless.

Less than 100 developers have taken advantage of this option for clear reasons… pic.twitter.com/mydznbirky

– Jacob Eng – IAP/ACC (@@@@@@ May 12, 2025

It is the view that people are now looking at these warnings because very few EU developers have bothered to take advantage of the external purchase option, which allows DMA. (Apple’s critics have Called the company’s DMA compliance plan As is confused and full of “trash fees”, it means to meet the lost commissions in the app purchase.)

In its response to the Tech Crunch, Apple also noted that its purpose was to update the message after the initial pushback. In August 2024, the company announced a series of changes in its DMA plan, which would include a change in the user’s disclosure screen. Instead of warning users about the dangers of using external purchases, read the new message: “This app is supported by a transaction developer and not Apple.” (See below)

app store disclosure
Image Credit:apple

Tech Dev has claimed that the European Commission (EC) did not raise any objection to the latest message but instructed Apple to refrain from bringing any change. Without further guidance, Apple kept the current screen in its place.

In April 2025, EC imposed a penalty on Apple million 500 million For non -compliance under the Digital Markets Act. Apple is now To appeal the decision.

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