Google’s own ideology about the effects of updating March 2024 is amazingly positive. The company said it is hoping to reduce the appearance of non -helpful content by 40 % in the pages of its search engine results (SERPS). After updating, the company claimed the actual reduction Close to 45 %. But does it seem that Google’s results have greatly improved? Most people don’t think so.
What is the reason for this disconnection? According to Michael KingFounder of SEO firm Ipullarank, we are not speaking the language like Google. “Google’s internal success is different from the user’s impression,” he says. “Google measures user satisfaction by measurement according to quantity, while external observers rely on saplus experiences.”
Google examines algorithm changes with various tests, which run A/B tests on human search quality testers and direct searches. But more than anything, is about success The total number of search (5 Scorher Of them every year). Google often makes this number a center of its business updates to show investors that it can still grow.
However, using the search Mass To measure Standard There are clear problems. For example, more engagement with search engine may mean that quality is The lower airSo people try new questions (such as, the old trick to add “reddate” at the end of your search string). In other words, people can find more because they don’t like the results.
Jim Yu has suggested that Google is moving fast and breaking things, but it will not be as bad as we think. Yu says, “I think they accelerated things faster because they had to move far more faster than to move historically, and it ends that they make some real mistakes.” “[Google] A high quality, but on a large scale, I think their search quality is improving. “
According to King, Google’s current search behavior is still supportive of big names, but other sites have begun to recover. “Big brands are performing well in the top three positions, while the lesser -known websites have won 4 to 10 positions,” says King. “Although some websites really lost traffic due to reducing organic discipline, this major problem is linked to the growing use of AI review” and now from the beginning of the AI format.