Jeff Bezos -backed Slate Auto has installed several conceptual versions of his EV on the streets of California. People familiar with the company’s internal debates told Tech Crunch, a marketing tactic that teases a secret startup strategy to sell a car like a “transformer”.
According to an invitation seen by the Tech Crunch, it comes a few days before the launch event on April 24 at the Long Beach Airport on April 24 of the unconventional real -world tampering slate.
Michigan -based startups, founded in 2022, works in a relative privacy until Tech Crunch Published a report that revealed the financial involvement of BezosAbout the cost of its EV, the cost of 000 25,000, while the buyers encourage the vehicle to customize it as they like. According to one, this base model is called the “blank slate” version Trade mark request And another person is aware of company plans. Slate has also filed for one Trademark For this phrase: “We have made it. You make it.”
David Trace of Autopian Traveled During the weekend of Venice, California, Slate, where a fantasy version of the truck created a truck, which looks like a two -door SUV through a fake business. Similarly, Reddate users published photos on weekends Still another The version of the truck Is made to look like a hatchback that resembles almost re Raven Future r3.
The car’s trace looked closely at last weekend like a two -door pickup truck that the Reddate user saw Earlier this month Long beach, but with a hard cover on the bed, which gives it SUV shape. This vehicle is covered in a fake business called “Rocky Rids”, including a URL that leads to a website that is Counting In the Slate event this weekend.
Tech Crunch has learned that we have made three different selements about the solid truck so far.
According to a person familiar with the pitches, the Slate leadership focused heavily on the “Transformer” metaphor as it pleased investors to fill its series B funding round last year. The company carefully choreographed meetings around the idea, according to another person, knowing how they are running.
It showed potential investors a general version of the truck, and then after being taken to another room, when a team quickly customized the vehicle. Then potential investors will be brought back to the room first so that the truck can only look completely different.
It seems that those efforts are convinced. Mark Walter, the CEO of Gogin Hym Partners (and the owner of the LA Dodgers) apparently invested in the round and joined the Slate Board, Tech Crunch Reported.
A company spokesman did not respond to a comment.
These new images provide a clear view of the outer part of the solid truck, and the potential level of customization. The admission is a matter, and there is no public information about the car fountains.
The company has informed several automotive journalists ahead of Thursday’s program, and Tracy wrote that it is “under tough NDA” on any details.
Even though, Tracy wrote that the slate truck “is contrary to any new car that I have never seen in my decade as a car journalist, but in my entire life.”