The LG spokesperson told the Stream TV Insider, with all this information, Xenovision will group LGTV viewers into the most specific market classes, such as “round -driven success,” “social connector”, or “emotionally busy planners”, LG spokesperson TV spokes. Of the Xinops Website For Xenovision points to other potential sections of the market, including “digital adoptions,” “welfare seeking,” “positive effect and environment,” and “mini -affairs”.
Companies that pay for advertising on LGTVs can then target viewers on the basis of specific market classes from Xenovision and provide “emotionally intelligent ads”, as the Zenpes website has stated.
The purpose of this type of advertising is to bring more depth information to the advertisers than DV’s viewers or even contested advertisements (showing the viewer’s ads that the viewer is seeing). District data provides advertisers to viewers’ information, such as location, age, gender, race, marital status and income. It is believed that psychological data should be deepened and that advertisers will be allowed to target people based on so -called psychological factors such as personal beliefs, values and attitudes. As a sales force DescribesInstead of relying on settlement data, “the psychological class looks deeply into their psychology.
Zen Vision’s website says, “When the audience engages with content, the understanding of the Xenavision user deepens, and our … fields are permanently prepared to improve the forecasts.”
Being emotional
LG’s partnership has come when advertisers strive to appeal the sentiments of TV viewers. For example, Google tried to tug parents’ hearts with painful Dear Sydney Advertisement The 2024 was broadcast during the Summer Olympics. Looking for Gemini to move forward, Google targeted all wrong chords With parents, and, after a lot of reactions, Draw the ad.
Contributions also come like this TV OS operators find new ways To use smart TV Increase their own advertising business And people to use TV to buy goods.